1주차 |
Orientation: Research Traditions in Social Science and PR |
2주차 |
Communication and PR |
3주차 |
Concepts and Theories in PR #1 |
4주차 |
Concepts and Theories in PR #2 |
5주차 |
Strategy and Process in PR Campaign |
6주차 |
Issue and Crisis Management |
7주차 |
Characteristics and Strategies of Cultural Arts PR |
8주차 |
Midterm exam |
9주차 |
Developing Communication Strategies |
10주차 |
Understanding Media |
11주차 |
Concepts in Media Relations |
12주차 |
Publicity and Media Relations |
13주차 |
Media Events and Press Rehearsals |
14주차 |
Final Project Presentation #1 |
15주차 |
Final Project Presentation #2 |
16주차 |
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